Welcome To My World
Creators Beware: Scams in the Influencer World
With digital marketing at its all time high, and as the influencer world gets more & more saturated, scammers are adopting new ways to exploit consumers & influencers alike. For folks that are new to the blogging & influencing world, without proper guidance or a standards authority to look towards for help, it all can […]
Life Cycle of an Influencer Campaign
Ever wonder what goes on behind the scenes of an influencer campaign? The final product may be a pretty square on the feed, a 15 second story or an amalgamation of both. Yet, behind those few seconds of content that is presented to you in all its polished & curated glory, the following takes place. […]
Oh for the love of TED
Anyone who has known me long enough know I love all things floral, feminine & fabulous. If I were a brand of clothing, I would be Ted Baker. I love all of their collections & whenever I see a store nearby I cannot help but pop in & treat myself to something new. At this […]
How I Edit My Photos (Preset FAQ)
I get asked this question a lot, what I use to edit my photos. Over the years, I’ve honed my editing skills & created my own presets which I now use to edit 90% of my photos. Check below for FAQs regarding My Preset Collection. What is a Preset? A Lightroom preset is a configuration […]
I Got an Email from the ASA (yikes!)
The ASA is the Advertising Standards Authority. They are a regulatory organisation in the UK. A few weeks ago, I received an email from the ASA as a result of a complaint (made by a member of the public) on one of my Instagram posts. The complaint was that some of my posts are not […]
5 Habits of Successful Influencers
More and more people are now dabbling in social media marketing, content creation or aspiring to be influencers or bloggers. Some are doing it as a side-hustle while others have forged a full-time career in this field. If you look at it, it is a form of digital marketing, which through time & changing customer […]
Hi there, this is me!
